Books on Persuasion

Persuasion is an art that helps people in many areas of life, in business as well as in private, to achieve their goals and drive projects forward. People are complex and, at first glance, act irrationally. Therefore, unconventional and creative approaches to persuasion are important. The following books on persuasion are written by masters of the field with skin in the game, who have already demonstrated their persuasive abilities in practice.