Chasing String in the Digital Era - Book by Jaffer Ali

Name: Chasing String in the Digital Era
Author: Jaffer Ali

Jaffer Ali, himself a successful entrepreneur, criticizes the online advertising industry and its focus on (inefficient) targeted advertisements. The book is written as an essay also touching on personal topics.

Persuasion
For Founders
Markets

Amazon

Book Mentions

Understanding Media: The Extensions of Man
Marshall McLuhan
Amazon
Info

Books inspired by Chasing String in the Digital Era

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Chasing String in the Digital Era - Book by Jaffer Ali

Book Mentions

Understanding Media: The Extensions of Man

Books inspired by Chasing String in the Digital Era