Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges - by Sam Tatam

Evolutionary Ideas by Sam Tatam challenges the common belief that new solutions must be revolutionary. Instead, it suggests that we can tackle modern problems by looking to the past for proven solutions. Drawing on behavioral science and evolutionary psychology, Tatam demonstrates how human innovation, shaped over millennia, can provide effective answers. He illustrates this concept through examples, like how the design of bullet trains was inspired by the owl and kingfisher, or how Disney and Houston airport improved experiences by understanding human behavior. By learning to recognize patterns in past solutions, we can creatively solve problems and foster innovation in any field.