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How to Make Your Advertising Make Money - Book by John Caples

Name: How to Make Your Advertising Make Money
Author: John Caples

John Caples’ How to Make Your Advertising Make Money is a practical guide to creating effective, results-driven advertising. Caples, a pioneer in direct marketing, emphasizes the importance of compelling headlines, simple language, and emotional appeal. He offers concrete strategies on how to attract attention, engage audiences, and convert them into customers. The book remains an essential resource for advertisers seeking to improve sales and maximize their marketing impact.

Persuasion

Original Language: English

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