Propaganda - Book by Edward Bernays

Name: Propaganda
Author: Edward Bernays

Propaganda, written by Edward Bernays, is a seminal work on the manipulation of public opinion through mass media and advertising. Bernays, often regarded as the father of public relations, argues that propaganda is a necessary tool for shaping society in a democratic world. He explains how influential individuals and organizations can control the narrative by appealing to emotions and subconscious desires. Bernays demonstrates how public opinion can be guided by shaping perceptions, from politics to consumer behavior, using real-world examples from his work in advertising and politics. The book provides a critical look at the ethical implications of manipulating public opinion, exploring both its benefits and dangers in modern society.

Original Language: English

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