Discussion: Social Cognition: Making Sense of People

Author: Ziva Kunda

Description: Ziva Kunda’s "Social Cognition: Making Sense of People" provides an in-depth look at how individuals perceive, interpret, and respond to social information. The book integrates findings from psychology, neuroscience, and cognitive science to explain the processes behind social judgments, stereotypes, and biases. Kunda explores topics such as motivation, attribution, and self-perception, emphasizing how these cognitive processes influence social behavior and decision-making.

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