Discussion: Narrative Economics: How Stories Go Viral and Drive Major Economic Events

Author: Robert J. Shiller

Description: Nobel laureate Robert J. Shiller explores the power of narratives in shaping economic behavior and market trends. He argues that viral stories—about financial crises, technological innovations, or societal fears—profoundly influence economic outcomes. Drawing on psychology, sociology, and history, Shiller presents a groundbreaking framework for understanding how shared beliefs affect consumer behavior, investment decisions, and policy-making.

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