Understanding Media: The Extensions of Man - Book by Marshall McLuhan
In "Understanding Media: The Extensions of Man," Marshall McLuhan explores the impact of technology on human consciousness and society. McLuhan argues that media, from print to television, are extensions of human senses, reshaping the way individuals perceive and interact with the world. He introduces the concept of the "global village," suggesting that electronic media would create a connected world where information flows instantaneously.Original Language: English
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