Gut Feelings: The Intelligence of the Unconscious - Book by Gerd Gigerenzer

Name: Gut Feelings: The Intelligence of the Unconscious
Author: Gerd Gigerenzer

In Gut Feelings, psychologist Gerd Gigerenzer explores the power of intuitive decision-making and how our unconscious mind often guides us more effectively than conscious deliberation. Gigerenzer challenges the traditional view that rational, calculated decisions are always superior, presenting evidence that heuristics—simple rules of thumb—can lead to better outcomes in uncertain and complex situations. Drawing from psychology, neuroscience, and evolutionary biology, he argues that intuition is a form of intelligence honed by experience and evolution, allowing humans to make fast, effective choices. The book provides practical insights into how trusting our gut instincts can lead to better decisions in everyday life.

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